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# A Barista, Vegetable Stock, and Partnerships
- URL: https://interoperable.tylerdickey.com/a-barista-vegetable-stock-and-partnerships/
- Published: 2021-04-15T20:44:12.000Z
- Updated: 2026-03-09T12:53:01.000Z
- Author: Tyler Dickey
- Tags: Hey World, #Import 2026-09-14 13:44

James Hoffmann is best described as an obsessive coffee professional: he's a world champion barista, co-founder of Square Mile Coffee a roasting outfit in London, UK, and like seemingly every entrepreneur these days he's also a prodigious YouTube creator.   
  
On his channel, Hoffmann covers all minutiae of the coffee world from niche ([literally](https://www.nichecoffee.co.uk/?ref=interoperable.tylerdickey.com)) espresso grinders to the "wonderfully absurd" [Bripe](https://www.youtube.com/watch?v=tltBHjmIUJ0&ref=interoperable.tylerdickey.com) — a coffee *br*ewing p*ipe*. So when he dropped [his latest video ](https://www.youtube.com/watch?v=VV68NiRulEk&ref=interoperable.tylerdickey.com)about *vegetable stock* I was just a little hesitant to click. reservations aside, the video is well worth a watch if you have any interest in cooking. Hoffmann tests the hypothesis—derived from the coffee world—that a smaller grind or in this case juicing the vegetables allows for greater extraction, improving efficiency and flavor. Outside of making delicious veggie stock, Hoffman's final point is profound: look for "opportunities for cross-pollination thinking" between disciplines.   
  
Cross-pollination, the process of being exposed to new ways of thinking by sharing knowledge, I think is sorely overlooked. Partnerships, business or otherwise, often begin and end with people (often middle-managers) bodging together disparate processes, with little regard given to benefiting wider systems by building on (or even forging new) common principles and values. An energy drink company and a camera manufacturer would seem to have little in common until you pair up action-oriented Red Bull with recording that action GoPro who are nearing half a decade of an [exclusive partnership](https://gopro.com/en/gb/news/gopro-and-red-bull-form-exclusive-global-partnership?ref=interoperable.tylerdickey.com).   
  
If a clever coffee obsessive can apply his bean-based thinking to a base for a delicious soup, what other opportunities are out there?